visual impact

A large part of website design is it's instant visual appeal or impact. Visitors decide within a few seconds of viewing a site, whether it is something they want to know more about. Important though this is, after all you don't want visitors hitting the back button, it is important to consider their experience on your website as part of the overall website design.

ease of navigation

Good website design also incorporates ease of navigation so your site visitors can find the information which you want them to find, and hopefully they are looking for. If you want them to interact with you in any way, from filling in a contact form to purchasing online, then you will also have to consider how those functions are to be built into the website design

attracting visitors

Another consideration is how visitors will find you in the first place. If you are sending existing customers to your website from printed material, then that is not a consideration. If, on the other hand, part of the grand plan for your website is to attract more visitors by being found on-line, then this too is something you should build into the design of your website in the first place

Images, Colour and Layout

Function and Visitor Interaction

Search Engine Optimisation

Dynamic Website Design

Website pages can be 'static' like the pages of a printed advert or brochure, or they can be 'dynamic' which means the site relies on a database to deliver content, or interacts with the visitors in some way.

Once your site is built, it is important that someone can update and maintain it. Even at the design stage you need to consider how easy it will be for you to make changes to your website.

Content Management Systems (CMS) such as Joomla and Wordpress make it easy to create, delete and edit frequently changing content, and can be managed by more than one person.

Website Personality and Optimisation

Once you've decided on your target audience, it is important to think about how they will view your site. All websites have a certain style or personality which reflects their message.

Traditional, modern, crazy, trustworthy.... what do you want your visitors impression of your site to be?   The way your customers perceive you will affect how they react to the goods and services you offer on your website.

  • How will they find you?
  • What will keep them coming back to your site?
  • Why would they recommend your website to others?